Revisiting Dental Advertising Regulations 30 years after Rocket v. RCDSO
In the summer of 1990, the Supreme Court of Canada issued its verdict in Rocket v. Royal College of Dental Surgeons of Ontario, [1990] 2 S.C.R. 232 (“Rocket v. RCDSO”), a case that weighed “the need to regulate the scope of professional advertising” against “the value of free expression.” Back in June of 1990, the world was a different place. The world-wide-web did not exist; as a matter of fact, the first website wouldn’t be built until 1991. The terms social media, smart phone and search e...